The retail business is highly competitive and entrepreneurs are always looking for new ideas regarding store design and layout, and with today’s shoppers, it is important to make regular changes to your store. Making good use of available technology can give you the edge, and with that in mind, here are a few ideas on how to improve your retail space.

• Consider Wall Stickers – When people hear the word ‘sticker’, they automatically think of the small promo stickers, yet with state-of-the-art technology, it is possible to have a sticker made for an entire wall. Any major sticker printing factory (known as โรงพิมพ์สติ๊กเกอร์ in Thai) would be more than able to design and print the ideal backdrop, plus they expertly apply the sticker, ensuring the are no wrinkles or air bubbles. Think about a suitable design, and with the latest generation of graphic software, anything is possible, plus the sticker company would have an in-house design specialist who could give you some ideas.

• Create Call to Action Stickers – Stickers are very versatile and placing a few near your hot products, you will encourage the shopper to make a purchase. Things like, “Buy Now While Stocks Last”, or “Sale Ends Friday” are an effective way to persuade the consumer to buy now, and if you need some ideas for CTAs, search online and you will find a lot of free resources on retail marketing websites.

• Social Media – While your storefront and interior design is important, we can’t afford to overlook social media, so make sure you update your Facebook, Twitter and Instagram pages on a regular basis. You can inform people about special offers or new products you are planning to launch, and if digital marketing isn’t your thing, there are agencies that will create a digital marketing plan that is designed specifically for your business.

• Neon Signs – If you make contact with a signage company, they can show you a wide range of neon designs to attract passers-by, and at night, they really do stand out. Any design is possible, even complex graphic shapes, which really grab your attention, and with a range of bright colours, you can match with your store colours.

• Giving Away Promotional Stickers – If you instruct your cashiers to slip a few promo stickers in the bag when customer make a purchase, this could have far-reaching effects and can be an effective way to get your name known. Make sure your stickers can easily be removed from any substrate, as people do not appreciate having to spend hours removing stubborn stickers from their car windows.

You could ask a good friend to drop by and give their opinion on your store design and layout, or take a walk around the shopping mall to see if you get any good ideas. It can be difficult to take an unbiased view when looking at your own retail space, but if you ask a few friends for their opinion, this might lead to some improvements.