When your company is working on the digital marketing for your website, once you have your onsite solid and healthy, you will need to do link building to help increase your online visibility. Building high-quality backlinks for your website will help increase your rankings for your chosen keywords, drive more traffic to your site, and hopefully generate sales. However, link building can be a time-consuming task, and it is not always easy to find suitable websites to place your content, so you may want to consider outsourcing this task to a reputable digital agency. Below are some of the things to look for when looking at companies that can assist you with link building to ensure you build quality links that will benefit your business.

Finding A Reputable Agency

There are two simple ways you can find a suitable agency to help you build links for your website, and the first is to ask fellow business owners for recommendations. However, if you do not get any suggestions, the second way is to look online and look for the companies that rank highly for link building services. If they appear close to the top of the search results, they are doing something right, so they may be suitable to work with for your site. Make yourself a list of potential companies, and you can then speak to them and ask them questions about their links.

Ask The Companies Questions

Once you have enough companies on our list, you will want to start contacting them and asking them questions about the links they provide. You will want them to outline their outreach process and determine what metrics they use to judge the quality of a website they are placing a link on. There are many metrics you can use, and it seems that every agency has different ones they focus on, but some common ones include:

• CF – Citation Flow
• TF – Trust Flow
• DA – Domain Authority
• DR – Domain Ranking
• Position Of The Link
• Number Of Links On The Site
• The Relevance Of The Linking Page

You will need to determine this information from all the agencies you speak to and then look at their costs per link.

Comparing The Costs

You will also need to look at the costs each agency charges per link, which can vary quite drastically. The same agency`s price can also vary, depending on where they place a link and the quality of the site they use. It is vital to use the best quality company you can afford, rather than choosing the cheapest option. Building low-quality links may cause problems with your website rankings, and you may not see any decent movement at all. For more information on link building, click here and see what makes a quality link.